I bet at least 90% of you have a Benefit product in your make up bag...
I confess, I have a few! I love You Rebel Lite and wear Bad Gal Mascara everyday!
(Keep reading for the exciting part!!!)
Today I was invited to the #bbloggers Benefit meet in Leeds. The event was hosted by the amazing Michelle and Leanne and the super fabulous Adele from the White Rose Counter.
The event was an insight in to how Benefit work from a none advertising marketing point of view and a how marketing is Handled from a Benebabes point of view.
The first presentation was by Michelle who gave us an insight in to who Benefit are and how they work.
Did you know....
- Benefit was founded by Jean and Joan Ford, 70ies Supermodels from San Francisco.
- The product was launched in 1976 in a boutique called Face Place.
- Benefit Lip and Cheek Stain was first invented by to help an exotic dancer who wanted something to show make her nipples more prominent when dancing!! Ohh Lala!
- All Benefit products are produced in Labs owned by LVMH (Moët Hennessy • Louis Vuitton)
What I got from the presentation is that Benefit is a company that don't take themselves too seriously (see packaging!!) The like to push the barriers and break the rules and look at things a bit differently and they pride themselves on their products have something a little bit different from the normal run of the mill over the counter cosmetics.
We also got a sneak peek of the new Powder Gloss Lips Glosses that are due to be released on the 28th June!
They come in matching shades to the Hervana, Bella bamba, Hoola, Coralista, Sugarbomb, 10 and Dallas! They all smell ridiculously delicious!
The second presentation was made by the fab Adele! I willing volunteered to be her subject as she went through the process of what to expect at a Benefit counter. She explained the 3 P's, Prep, Prime and Perfect, and the fact that even if you just want a mascara they will give you the full 'pamper' treatment!
I have visited a Benefit counter and can confirm that the benegirls are amazing! Then we got to play with all the products!
And now for the exciting part!
The first 30 reader of the bloggers that attended the event and visit the House of Fraser counter in Leeds will receive a full make over and upon purchasing an item you will receive an extra little something something!
You have to tell them the name of my blog and if I get the most referrals I will a prize too! Pleeeeeeeaaaaaassssssssssssssseeeeeee help me win, I never win anything and I reeeeaaaaallllly want to win this!
Oooooo and just a little ice breaker we played....if you were stranded on a desert Island, what one piece of make up would you take and which hot boy would be your perfect companion.
