Wednesday, 28 November 2012

Sooooooo Fabulous Darling

A few weeks ago myself and Becky were invited to visit the So Fabulous head quarter's in Liverpool.

In case you don't know So Fabulous is the plus size range from Very.

upon arrival we were met by the lovely Phil and Lisa who showed us around the building and introduced us to the rest of the So Fabulous team.

The team was made up of Phil and John (assistant Merchandisers), Kerry (merchandiser), Lisa and Jo (assistant buyer and buyer), Rachel (designer) and Catherine (QA Tech).

We discussed thing like, what we thought of the range (above average for a plus range). Who the main competitor's where (ASOS Curve, New Look Inspire and Simply Be), etc etc. I found it really refreshing to meet a brand, designers and buyers, that is interested in finding out what plus size women want. That take the time to listen to the people that buy their product as and want to expand the range.

Then the fun part came.

We were asked before hand what our favourite items from the AW range were so we could try them on and have our photos taken.

As you can see, Mrs Barnes is a natural in front if the camera, I am a totally different story!!!! And she wouldn't take the heels off for the last picture!!!

I was really surprised by the fit of everything. Some of the dresses that I tried on where pretty short and tight fitting but other than that I was massively impress. All the super soft skinnies I tried on fitted well, the normal skinnies are amazing! The tops are a good length, and the jackets and coats are a true fit.

I am very excited about the future of So Fabulous. From the trend boards for future ranges, to finding out that the clothes are cut from a standard size 20.

I really think that So Fabulous should be a separate entity from Very as I believe it would be a roaring success. At the moment its seems to be hidden away at the back of the South Range with out any advertising.

The range is as current as ASOS curve, New Look Inspire and Simply be but still very affordable.

I can't wait to go back to HQ and see the SS13 range!! (Yes, we have both invited ourselves back!!)

Here are a few of my favourite items from the range!

What do you think? Do you think So Fabulous could be one of the front runners in Plus Size fashion?

Toni x


  1. i'v never heard of this range before. i love the horse print dress off to have a nosey at the website x

    1. the range is part of very and littlewoods etc etc.

      they have some amazing stuff.

      T x